This site is the official web presence of Team Honey Badger's (Kailee Jamieson & Ryan Moran) entry to be Canada's Next Top Ad Execs. This nation-wide contest not only has this dynamic duo developing a devestatingly wicked communication strategy for the upcoming release of a Chevrolet vehicle, but they are also competing against incredibly talented fellow commerce undergrads and MBAs from coast-to-coast.
Why are we called Team Honey Badger you ask?
Well, suffice it to say, you would not ask a Honey Badger that.
Anyway...
The purpose of this site/blog is to detail our "quest to win" Canada's Next Top Ad Exec.
Between the afternoon of Saturday, March 10 (the official launch of this site) and 0:00h on the final day of the contest, March 27th, we will have approximately 24,000 minutes to do everything within our abilities to prove ourselves as Canada's Next Top Ad Execs. As such, we invite you to follow us on this journey, via this blog and our accounts and pages on Facebook, Twitter, and Youtube. We promise to keep you as entertained as humanly possible.
Being proud representatives of McMaster University in the Top Ten of the contest, we have our work cut out for us in the coming two weeks. As we seek to refine our message, supplement our research, enjoy some snacks, drink some coffee, visit the restroom a couple times, occasionally shower, and make a persuasive pitch that will be presented to a large panel of industry professionals on March 27th, we realize that we need a little help along way.
Part of this help will, of course, come from our loving and supportive friends and family.
Another part of this help will, of course, come from our loving and supportive Canadian Tire, where we will frequent to find things that, whether for curing boredom, quenching thirst, abating hunger, transporting us, or keeping us fit, will get us successfully through the next 24,000 minutes.
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| Yeah... our mascot |
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